Brand guidelines · v1.0
Two rings, one match.
The mark is the 00: two upright zeros set in front of “trust”. Where they overlap, the lens lights up in Midnight blue: two hashes that match. Use the files as they are; never redraw the mark.
01 · The name
00:00 is midnight.
Two zeros, one word. Always lowercase in text. Spoken: “zero-zero trust”.
Write
00trust
Never
- OOtrust
- 00 Trust
- Zero Trust
Domains
00trust.io main domainootrust.io redirects
02 · Logo
Primary logo and mark.
Clear space equals the width of one zero on every side. Minimum size: logo 80 px / 20 mm, mark 16 px / 5 mm. Below 24 px, use the favicon geometry.
Primary · on Midnight blackSVG
Primary · on whiteSVG
On Midnight blue · black lensSVG
Mono white · photos, merchSVG
Mono black · print, engravingSVG
Don’t
- Stretch or distort
- Change the lens color
- Blue lens on blue
- Rotate
- Repeat the 00 in type next to the mark
04 · Color
Midnight colors.
Black and white, with one bright blue for accents. Status colors are reserved for audit states and severities.
- Midnight black
#0A0A0ABackgrounds, ink - White
#FFFFFFRings, text, documents - Midnight blue
#0000FEThe lens, accents, one hero moment - Blue tint
#8080FFBlue text and links on black (AA)
#141414#1C1C1E#5C5C63#8C8C93#C4C4C8#E6E6EACurrent · #1F9D6BOutdated · #D9902BRevoked · Critical · #D8494BMedium · #8080FF
05 · Typography
Plain words, exact hashes.
A geometric display face for headlines, a humanist face for reading, and a monospace for everything that can be checked.
- AaPoppinsDisplay · 600 · tracking −3%
- AaPlus Jakarta SansBody & UI · 400 / 500 / 700
- 0xJetBrains MonoHashes, commits, IDs, code
One avatar everywhere.
Handle
@00trust, fallback@00trust_io. Banners keep text clear of the avatar overlap at bottom-left.